Some facts you probably didn’t know about Valentine’s day!
This festivity has a controversial background though its ancient origins are sometimes tracked back to the Roman times, to a festival held in February that celebrated the coming of spring, included fertility rites and the pairing off of women with men by lottery.
At the end of the 5th century, the Pope replaced this pagan festival with St. Valentine’s Day.
According to a legend, St. Valentine was a priest who served during third century Rome, when the Romans were ruled by Emperor Claudius II who decided that single men made better soldiers than those that were married and outlawed marriage for all young men serving in his army. Supposedly, Valentine, realizing the injustice of this decree, chose to marry young couples secretly. When the Emperor found out about Valentine’s actions he had him imprisoned, and later put to death.
In a slightly different version of this legend, Valentine was imprisoned and fell in love with his jailor’s daughter. Before he was put to death, he sent her a letter and signed it ‘Your Valentine’.
Later, throughout the early Middle Ages and thanks to the tradition of courtly love, the practice of gifts and love exchanges during this February festivity spread all over.
In the United States Valentine’s day involves not only young lovers, but the whole family as this festivity celebrates “whoever you love”. This day is especially loved by children, as they make nice little cards and sweets that they exchange with parents and friends.
In England, chocolates and flowers are exchanged, but the real must are romantic cards addressed to the beloved, that are called “Valentine”. Some senders prefer to remain anonymous, to give the message a mysterious note, while being very sweet.
In Japan, Valentine’s Day is especially “tough” for women, who are the ones to give chocolates, either hand-made or store-bought, to their lovers, male colleagues or friends, as a sign of friendship. A month later, on “White Day” (March 14th), men reciprocate the gesture with the gift of white chocolate.
The tradition of South Korea is similar to the Japanese one, but for one difference: on April 14th, “Black day”, people who have not received gifts on February 14th nor on March 14th go to the restaurant and eat black noodles and complain about their misfortunes and loneliness!
In Brazil, Valentine’s Day is celebrated on June 12th , a day dedicated to the memory of Saint Anthony, protector of marriages. Tradition has it that, throughout this day, unmarried women carry with them the statuette of the Saint, in the hope that it may act as a “magnet” for the future spouse.
In China, it is customary for men to bring gifts, flowers and chocolates to women on Valentine’s Day, even though an older tradition called “Night of the Seven” , celebrated in the month of August, co-exist and has women showing off their housewife-skills to find a husband.
Ars Cenedese Valentine’s Day!
At Ars Cenedese, on Valentine’s Day every year we create new objects dedicated to this festivity, to offer families that visit us a very romantic experience and to give them the opportunity to bring to their homes unique products that recall a deep love and the typical beauty of our products. This year we wanted to celebrate it with some collections full of color and love!